Tuesday, 22/2/2011
Today, there were 3 groups presenting on research methodologies. The first group was Aminah’s and Dixie’s group. They presented about ethnographic research. The word ‘ethnographic’ itself implies that it is a study of the cultural and patterns and perspectives of respondents in their natural settings. In my understanding, ethnographic research requires the researcher to be immersed in the respondents’ setting that he wants to observe. It is a time-consuming research and an exploratory research. As compared to other quantitative research, its purpose is to find relationship or explain theories, but for ethnographic, it is finding new knowledge or information about the cultures or way of life of particular respondents.
The second group presented on survey research, which is my favourite J. It is a method that is used to ask people to tell about themselves – usually attitudes, perceptions and checklists. But one common problem exists in survey research is in terms of its threats – external factors, internal factors and characteristics of data collector. These threats should be minimized as much as possible to ensure validity and reliability of the findings obtained.
The third group was my group. Marina and I presented on phenomenology research. Phenomenology research is conducted to know the meaning, structure or essence of the lived experience of a particular person/group of people regarding a particular phenomenon. It describes how the respondent would feel when experiencing a particular phenomenon by conducting in-depth interview to gain access to individual’s life. One example of a phenomenon that can be used in phenomenology research is reflected in the lived experience of online educators – they are to describe their experiences being online educators; their challenges, the advantages and so on. Doing this presentation made me to read further and understand what phenomenology is. Finding a suitable example of the research methodology is a practice for us to identify what is the type of research the researchers employ in their studies.